In the logo design we prepared for Yerbağ Helva, we brought the brand’s traditional approach to flavour together with a warm and sincere visual identity. By using typography close to a handwritten style, we highlighted the sense of naturalness, craftsmanship, and local production, while the strong background form ensured that the brand could be easily recognised on shelves and packaging.

We balanced the appetising and energetic effect of red with black and green details, creating a trustworthy, lively, and memorable appearance. In this way, we designed a distinctive logo that can be used effectively across different areas, from product packaging and signage applications to sales points and digital platforms.