In the logo design we prepared for Helvacı Necmi, we reflected the brand’s deep-rooted history dating back to 1883 and its traditional production approach through a warm, sincere, and distinctive visual language. By placing the master figure at the halva cauldron at the centre, we highlighted craftsmanship, mastery, and the culture of production passed down from generation to generation.

By using red, navy blue, and gold tones together, we reinforced the concepts of appetite, trust, heritage, and quality. While giving the brand a strong personality through typography with a handwritten character, we designed a memorable logo that can easily be used across different areas, from packaging and store applications to signage and digital platforms.