In the logo design we prepared for Farkfresh, we reflected the brand’s freshness-, naturalness-, and flavour-oriented character through a lively visual identity. With the red background featuring a fluid form and strong typography, we ensured that the brand gained an energetic, attention-grabbing, and easily memorable appearance.

We supported the appetising effect of red with the associations of green to naturalness and freshness, and the sense of warmth and vibrancy conveyed by yellow. In this way, we designed a dynamic logo that can strongly represent the brand across different areas, from product packaging and points of sale to signage applications and digital platforms.