In the corporate identity project we prepared for Yerbağ Helva, we combined the brand’s traditional production philosophy with a warm, sincere, and trustworthy visual structure. We approached the tahini, molasses, and halva products of the company, which has been producing and marketing halva since 2009, through a cohesive corporate language that preserves its deep-rooted culinary tradition while reflecting its modern production capabilities.

By developing logo usage, the colour system, typography, and corporate applications within a unified design framework, we ensured that the brand maintained a consistent appearance across different communication channels. As a result, we created a memorable corporate identity that strongly represents Yerbağ Helva’s production approach based on traditional recipes and untouched manufacturing processes, and can be applied across product packaging, points of sale, and digital platforms.