In the brand development process we carried out for Nunulac, we created a cohesive identity reflecting the reliable, carefully developed, and nutritious nature of complementary food products designed to meet the nutritional needs of babies and young children from the sixth month onwards. We combined Demirpolat Şirketler Grubu’s production experience in the grain industry, dating back to 1964, with a warm, clear, and reassuring brand language that inspires confidence among families.

By approaching the brand name, logo, colour palette, and packaging concept within the same visual framework, we aimed to give Nunulac an easily recognisable identity that stands out on shelves in the baby food category. As a result, we established a strong brand foundation that enables the products to communicate effectively with their target audience while remaining professional, approachable, and flexible enough to expand with new products in the future.