Corporate identity is the entirety of visual and behavioural elements that shape both the internal character of a brand and the image it reflects to the outside world. It represents an organisation’s entire communication language, aesthetic direction, and cultural stance. Therefore, corporate identity work is not limited to logo design alone; it is a strategic process that encompasses the brand’s overall image.

Today, many organisations focus on building their corporate identity in a planned manner in line with a total quality approach and a sustainable brand strategy. At Tuyan Tasarım, we provide professional corporate identity design services that create long-term value for your brand.

Corporate Identity Components

Corporate identity is shaped under two main categories: Internal corporate image and external corporate image.

Internal Corporate Image Components

• Emblem / Logotype usage standards

• Letterhead design

• Continuous form stationery design

• Envelope design

• Business card design

• Folder and notepad design

• Document designs such as invoices, delivery notes, and receipts

• Workwear and staff uniforms

• Internal directional signs and information boards

External Corporate Image Components

• Vehicle wrapping (fleet advertising)

• Signage and exterior façade designs

• Printed promotional materials such as catalogues, brochures, and inserts

• Corporate website design

• Supporting applications such as flags, pennants, and exhibition stands

Corporate Identity Design Process

Our professional corporate identity work consists of the following 5 stages:

• Needs Analysis and Goal Setting: Industry analysis, competitor evaluation, and identification of brand values

• Design Process and Scheduling: Custom design planning and delivery schedule for each element

• Presentation and Feedback: Presentation of the prepared designs with examples and initial evaluation

• Revisions and Final Checks: Adjustments based on feedback and preparation of the usage guidelines

• Printing and Implementation Process: Printing the approved designs and applying them to digital and other media

Corporate identity is not merely a design process; it is an integrated communication system aligned with the strategic foundations of your brand identity.